Live video has become the hottest new social media trend. Platforms like Instagram and Snapchat are growing in popularity. Facebook leads the pack with 1.23 billion users a day, making Facebook Live a powerful tool to connect with your audience in real time.
Live content has been around for a while. How long, you ask? Well, it has made an appearance in every major social media platform.
In 1993, Xerox PARC streamed a live performance by Severe Tire Damage ( the first live internet band) to Australia. Three years later Apple hosted a webcast of Metallica at Slims in San Francisco. Television has also been streaming live broadcasts over the air and cable longer than internet and webcasting. (History of Live Streaming)
In 2011 YouTube was offering live streaming. The Royal Wedding, the biggest event of the year, was watched by millions just to see what live events would unfold. Periscope and Meerkat were released in 2015 as live stream only social media apps.
In December 2015, Facebook officially released its live video feature to the public. In December 2016, Instagram released their live stories feature and Twitter launched its live video feature (powered by Periscope).
So, what’s the deal with live video?
A key moment in the last year was when the two presidential candidates streamed their respective acceptance and defeat speeches. Trump spent more of his campaign on innovative marketing especially live video where people were able to see interviews and behind the scene action as it happened. Clinton stayed to the more traditional TV advertising.
So why is this important? Viewers like the appeal of live video because they feel more connected, involved, and more emotional about it.
Just keep it real
Authenticity attracts and there is nothing like live video to do just that. The audience can post comments and engage with the broadcaster as well as each other making it a truly interactive experience.
With live video, there is no pre-production, production, or editing involved. Gone are the days of fancy professional cameras and studios with hours of editing. Live video is about being able to provide quality content without all the bells and whistles.
Different services offer different advantages. Live videos on Snapchat, Instagram, or Periscope will only last for 24 hours before disappearing. Facebook Live videos are saved to your timeline so they can be viewed again, shared, embedded in blog posts, or used in Facebook Ads platform for use in a wider audience.
There are many options for live video. Maybe you have grown an audience on a specific platform or you would like to try you first live broadcast. Check out the links below for instructions on how to broadcast your first live video.